Videos were shared long before YouTube or even the Internet by word-of-mouth, film festivals, VHS tapes, and even to fill time gaps during the early days of cable. One commentator called the Kony 2012 video the most viral video in history (about 34,000,000 views in three days and 100,000,000 views in six days ), but " Gangnam Style" (2012) received one billion views in five months and was the most viewed video on YouTube from 2012 until " Despacito" (2017). Some eyewitness events have also been caught on video and have "gone viral" such as the Battle at Kruger. Notable early examples include televised comedy sketches, such as The Lonely Island 's " Lazy Sunday" and " Dick in a Box", Numa Numa videos, The Evolution of Dance, Chocolate Rain on YouTube and web-only productions such as I Got a Crush. Viral videos may be serious, and some are deeply emotional, but many more are centered on entertainment and humorous content. For a video to be shareable or spreadable, it must focus on the social logics and cultural practices that have enabled and popularized these new platforms. Ī viral video is a video that becomes popular through a viral process of Internet sharing, typically through video sharing websites such as YouTube as well as social media and email. Cumulative video views, leading to a lower, but relatively stable, long-term growth rate by the end of the first year. Video views per week of a viral video ( Gangnam Style), illustrating viral growth to peak weekly viewership, in this case, in the eleventh week after it was posted. Video that becomes popular via Internet sharing
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